Authority, Buyability, Credibility
The ABC of a successful product content strategy.
An IMRG Report
Thousands of prospects flow through your product pages every day.
Brands treating the product page as a place just to complete a purchase could be overlooking one of – if not THE - most cost-effective strategies for optimising their product pages for sales.
Download this thought-provoking paper, produced in association with IMRG, to get the inside track on how some DTC brands are advancing their traditional approach to product content, to break the mould with adaptive content strategies which don’t break the bank or require a cohort of copywriters.
What can I find inside?
The three levers of product content strategy
Difference between product stories vs product descriptions
The role content plays
How to successfully put a Product Content Strategy in place.
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